This year, WRAP has been working with behavioural science specialists at Ogilvy Change to understand what’s behind the behaviours that lead our target audiences to waste so much food. We are looking forward to sharing these insights with you and introducing you to a range of possible interventions that could provide the solution, and advise you that we are looking to find partners to run pilots with in the coming year.
To make this as accessible as possible for everyone, we will deliver this via a webinar on Thursday 23 August from 2pm-4pm, and then repeat the session on Thursday 6 September 10am-12pm. Sign up using Eventbrite by clicking on the date you want to attend.
This free webinar is aimed at Citizen Engagement Working Group members, but is open more widely to any C2025 signatories who are interested in engaging citizens on food waste reduction. As part of the webinar you will also get a brief update on WRAP’s Citizen Food Waste Prevention activities and an opportunity to kick-start plans for a more effective Citizen Engagement Working Group going forward.
For further details on this opportunity, please contact sarah.clayton@wrap.org.uk.
